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| Little karat-gold, much less precious-gem, jewelry is nationally advertised by the manufacturer, although it may be advertising locally by stores and shops. Thus, with finer jewelry, you dc always know the manufacturer, and stores have greater leeway - prices they can charge. A trade name and national advertising, t-. fore, can be advantageous: you have both a store and a manufacturer standing behind the jewelry-and you are assured of an equitable price. |
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Copyright © 1999-2005 unique-designer-jewelry.com | |
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