HOW TO
BUY FINE JEWELRY

When you buy a car, you buy the one you like and you can afford The purchase is emotional as much as it is practical, since cars in some ways are extensions of ourselves. In addition, you know what you are buying, especially if you are buying a luxury car like a Rolls-Royce, a Mercedes-Benz, an Alfa-Romeo, a Cadillac, or a Lincoln Continental.

There may be features in other cars that resemble or imitate the best of the best, but the genuine article is usually . unmistakable. You know what to look for, what to expect, about what you are going to pay, and even where to go to buy the car

Fine furs have more of a mystique than the average car and they may seem more risky to buy. Yet, with time and patience, you can learn to differentiate among furs and to distinguish fine furs from inferior furs. Granted, you will never have the expertise of the experienced furrier, but you will be able to learn the difference between mink and muskrat as well as between the best-quality m and mink of an inferior quality. In short, you can easily learn what to look for, what to expect, about what you are going to pay, a where is the best place to buy the fur.

Both an expensive fur and a fine car are far more than purchases to keep you warm and provide transportation. They are also luxuries and status symbols. At the same time, the primary reason for the Purchases is practical-you buy the car to drive and the fur to wear. You do not consider either an investment that appreciates in value. we criteria are that you like what you buy, that you have a use for •,hat you can afford it, although you do want to get the most for your money.

jewelry should be bought the same way, regardless of whether it is fine jewelry of karat gold, platinum, or silver, has precious gems or not, or whether it is costume jewelry. Even fine jewelry, which is a luxury item and can be as much a status symbol as a sable coat or a Rolls-Royce although far more permanent and enduring, should )ought because you like it, can use it, and can afford it. Jewelry, all, is a form of adornment and decoration: if you cannot wear out should not buy its if you do not like it, you should not buy it; . about all, if you cannot afford it, you should not buy it.